Our Trade

K89 is a great family of professionals who are concerned about  treatment and recovery of damaged hair.  The business was Born in 2010, and started with the demand of specialized  keratin treatments. We are the new line of business from Vitafran,  the official and exclusive distributor of well-known brands like Indola Intercosmo, Farmavita, Matis, Bdr, Artdeco and Ghd among other brands.

30 years of experience

K89 define ourselves as a young, dynamic and original brand.The name we owe to our mother product , the keratin,from beyond this we defined K89 as a value of the year in which Vitafran started as a family business with a presence in Murcia, Alicante, and Albacete. 



After a first launch of keratin treatments, in November 2010, we decided to put two revolutionary products,specific for the intensive reconstruction of the hair: Wizard System and Express Control.  

Since then our offers have just only been growing and we already have product lines for the prevention of hair loss, permanent coloring, the oxidants and the discoloration. 

We grow together

The optimistic response of the market, and as a result the growing demand in a national and international field, have been the  reasons that have made K89 expand the range of products and services.  

Nowadays we will position ourselves as a complementary segment, with a pioneer and innovative line. 


K89 is a commitment for excellence,and the biggest reward is our customers. 

For this reason we are commited to innovation, but also to improving the quality of our products. We adapt ourselves to the current situation of the market and we offer competitive prices.  

Hairdressing Salons

The hairdressers and professionals of the sector are the reason of our being. For this reason our philosophy is to be hand in hand with them in all moments , listen , and learn from them. By doing this we can offer them a better service, advice in the business and a great varied offer of information .We mark the difference so that the professionals in the sector can obtain the highest performance of their project. 


Our solid bet on quality and investigation in new hair treatments, takes us from starting a geographic expasion of K89 philosophy to launching internationaly.  


"VITAFRAN, SL" has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an Internationalization Plan with the objective of improving its competitive positioning abroad during 2017 For this he has had the support of the XPANDE Program of the Chamber of Commerce of Spain and Murcia. "A way to make Europe".