Our Trade

K89 we are a large family of professionals who are concerned with the treatment and recovery of damaged hair. We were born in 2010, in response to the growing demand for specialized Keratin treatments, today we have a complete line for hair care. We belong to the Vitafrán Group, a consolidated company in the sector, with more than 30 years of experience in hairdressing and aesthetics.

30 years of experience

K89 define ourselves as a young, dynamic and original brand.The name we owe to our mother product , the keratin,from beyond this we defined K89 as a value of the year in which Vitafran started as a family business with a presence in Murcia, Alicante, and Albacete.



We have a varied catalog of products that covers the needs of any salon, both at a technical level with traditional permanent coloration and without ammonia, as well as at a treatment and finishing level. We also have a Curly line to follow the philosophy and care of curly hair.

We grow together

The optimistic response of the market, and as a result the growing demand in a national and international field, have been the  reasons that have made K89 expand the range of products and services.  

Nowadays we will position ourselves as a complementary segment, with a pioneer and innovative line. 


K89 is a commitment for excellence,and the biggest reward is our customers. 

For this reason we are commited to innovation, but also to improving the quality of our products. We adapt ourselves to the current situation of the market and we offer competitive prices.  

Hairdressing Salons

The hairdressers and professionals of the sector are the reason of our being. For this reason our philosophy is to be hand in hand with them in all moments , listen , and learn from them. By doing this we can offer them a better service, advice in the business and a great varied offer of information .We mark the difference so that the professionals in the sector can obtain the highest performance of their project. 


Our solid bet on quality and investigation in new hair treatments, takes us from starting a geographic expasion of K89 philosophy to launching internationaly.  

We are present in : 

"VITAFRAN, SL" has been a beneficiary of the European Regional Development Fund whose objective is to improve the competitiveness of SMEs and thanks to which it has launched an Internationalization Plan with the objective of improving its competitive positioning abroad during 2017 For this he has had the support of the XPANDE Program of the Chamber of Commerce of Spain and Murcia. "A way to make Europe".